The ‘visual attractiveness’ of architectural facades: measuring visual complexity and attractive strength in architecture

The ‘visual attractiveness’ of a building façade refers to the extent which it provokes an immediate or ‘pre-attentive’ physiological response. Two factors that can shape this response are complexity’ and ‘strength attraction’. former innate capacity draw viewer's eye, latter its hold gaze. In article two computational methods – fractal dimension analysis visual attention simulation explored for their measure these attractive properties predict responses architectural façades. This describes application limits methods, along with ways they simulate key properties. demonstrated using three styles designs: Modernism, Postmodernism Neo-modernism. research contributes foundational knowledge assessment aesthetic environmental preference theory relating buildings cities.